You don't need to rely on insurance networks to attract more people to your practice. Besides, most people are moving towards using other methods of finding optical practices and want to find one where the service and materials are great. Here are some quick tips to help you attract more people:

Your practice depends on modern consumers finding their way to your front door. They need accurate information online to know when and where to visit your practice. Make sure you create/update your online info to be as accurate as possible. This starts with building a simple website that contains information about your practice. These days, you can use some awesome and simple services like: 

Additionally, we'd recommend updating and expanding your social presence. Make pages and update your settings on:

This may sound somewhat trivial, but you'll be surprised how many patients will find you through these channels. This is something that will pay off over the long-term too. 

Additionally, you can add the following statements throughout your online presence to help steer patients in the right direction:

Over 60% of the average practice’s revenue comes from material sales. As an out-of-network provider, you now can offer a wide variety of exciting frames without worrying about splitting the margins with insurance companies. Be sure to advertise your collection online and let people know about any new additions.