A patient calls in and asks “Do you accept [XYZ] insurance?”
Response
“Yes, our practice works with all types of insurance on an ‘open-network basis.’ As an open-access provider, we are not contracted directly with your vision plan but we can provide you with services/materials and still utilize your vision benefits/coverage. If you provide us with a few pieces of information, we are able to pull your benefit eligibility and plan coverage to let you know how much you will pay for services and how much insurance will directly reimburse you.”
A patient calls and asks “Why should I see you instead of my in-network provider like [Dr. XYZ]?”
Selling Point 1: Concierge Practice
“Our practice works with all types of insurance on an ‘open-network basis.’ As an open-access provider, we are not contracted directly with your vision plan but we can provide you with services/materials and still utilize your vision benefits/coverage. If you provide us with a few pieces of information, we are able to pull your benefit eligibility and plan coverage to let you know how much you will pay for services and how much insurance will directly reimburse you.”
Selling Point 2: Our Partnership
“Because we are an open-network practice, we are not confined to the rules of your vision plan policy. We have the ability to carefully select the labs we wish to work with to ensure that you get high-quality services/materials without the fear that it will break in a couple of months. We pride ourselves in the care we provide!”
Selling Point 3: Concierge Practice
“Great question! One thing we realized in the vision plan market is when you go to an in-network provider, you are limited in the types of materials/frames you can choose from. You may only have 5-10 options to select from; all dictated by your vision plan. With us, anything you see in the store you can purchase and STILL use your benefits!
The only difference is that payment is due at the time of service and the reimbursement check will be sent directly to you in 3-4 weeks. Think of it as a rebate program! Wouldn’t it be great if you can walk out of the store looking great and feeling great without vision plans dictating who you can or cannot seek services from?”